I had the pleasure of working with Tim Kindberg (Matter II Media), Fiona Spotswell and Chris Preist at the University of Bristol. ‘I Did’t Buy’ is an interesting project which aims to to empower the public to make sustainable purchases and influence the retail industry. Central to the project was developing a browser extension to help the public collectively not buy unsustainable products.

I contributed by conducting the background research and assisting in conducting and analysing the user studies.

Check out the project’s website here.